Woven slowly,
meant to outlast trends
meant to outlast trends
The Beginning
A notebook, a borrowed apartment, and an obsession with the knot.
Oscar expo began not as a brand, but as a question: why had the world forgotten that a rug could be the most considered object in a room?
In 2012, our founder spent six months living between weaving quarters in Jaipur and Bhadohi, watching master artisans tie thousands of knots by hand, dyeing wool in cauldrons of pomegranate and madder root. She filled a single notebook with knot counts, botanical recipes, and the names of families who had passed the craft across four generations.
What began as a private collection for friends and interior designers became something larger only when those first rugs began to travel — from a Paris salon to a Milan palazzo, from a Brooklyn brownstone to a Kyoto machiya. Each home taught us that a handwoven rug does not merely decorate a floor; it anchors a life.
Today, Oscar expo works with twelve master weavers across Morocco and India. Every piece is designed in our Paris atelier and brought to life by hands that have tied millions of knots before ever touching ours.
What began as a private collection for friends and interior designers became something larger only when those first rugs began to travel — from a Paris salon to a Milan palazzo, from a Brooklyn brownstone to a Kyoto machiya. Each home taught us that a handwoven rug does not merely decorate a floor; it anchors a life.
Today, Oscar expo works with twelve master weavers across Morocco and India. Every piece is designed in our Paris atelier and brought to life by hands that have tied millions of knots before ever touching ours.
Philosophy
What we will not compromise
01
Patience
A single rug may require twelve to eighteen months of hand-knotting. We do not rush the loom, because time is the material that cannot be substituted.
02
Origin
Every warp and weft is traced to a specific village, a specific fleece, a specific dyer who learned the recipe from their grandmother. Provenance is our signature.
03
Permanence
We design for the long arc — rugs that improve with age, that absorb the patina of a life lived atop them, and that will be inherited.
"The loom does not lie. Every tension, every color choice, every pause between knots — it is all recorded in the cloth."
--------- Fatima Benali, Master Weaver — High Atlas
Timeline
From a notebook to an atelier.
2012
A single notebook of sketches is begun in a Jaipur weaving quarter,
filled with knot counts and botanical dye formulas.
2016
The first Oscar expo collection is shown to eight interior
designers
in a borrowed Paris apartment.
2019
Our atelier expands to Bhadohi and the High Atlas, partnering
with three
generational weaving families.
2023
Oscar expo opens its permanent atelier on Rue de Sévigné —
a
quiet space for commissions and conversation.
12
Master weavers in our circle
4,000+
Hours in a single
heirloom rug
heirloom rug
18
Months average
commission
commission
0
Synthetic dyes, ever
visit
The atelier is open
by appointment.
by appointment.
Touch the wool. Walk on the samples. Speak with the
designer. There is no substitute for presence.
designer. There is no substitute for presence.